Sales and marketing training and development is a part of the way one manages employees from the outset, starting with a well-planned induction programme for new employees.

Practical training is an important part of building skills, particularly in areas such as sales. Options include role play exercises, accompanying employees on sales calls and debriefing employees thoroughly after successful or unsuccessful activities. If one lacks the skills or resources within ones business, one might want to bring in a sales coach or marketing consultant to help develop marketing and sales skills.

Our marketing and sales training options include a wide range of training workshops, seminars and training. Marketing specialists may need a planned training and development programme as part of the continuous professional development (CPD) requirements of a formal marketing qualification.

As with any form of training, one should look for reputable suppliers offering training courses with a record of delivering results. Look for recommendations from business contacts and trainers with appropriate marketing qualifications and accreditation.

We offer customized and off-the-shelf training programs devoted to specific marketing and sales topics. Marketing topics include introductions to Business Marketing and Consumer Marketing, and advanced courses such as New Product Development and Innovation, Brand Management, and Marketing Planning.

To ensure that in-company trainings meet the specific needs of our clients, we first conduct a Needs Assessment. Following the Needs Assessment, we design and develop the training curriculum, and facilitate, or co-facilitate the programs. Finally, we evaluate results to ensure effective knowledge and skill transfer.

Our training programs are designed to help our clients accomplish their marketing and sales objectives, and ultimately improve business performance.

The Sales and Marketing Executive Training Programme is a 3 months long programme specializing in Sales and Marketing.

An opportunity to earn industry-wide recognition. The programme leads to an Executive position in the Sales & Marketing function.